Disney ended up picking just the right moment to jump down the 3-D rabbit hole.
As Avatar comes to the end of a historic three-month run, Walt Disney Studios’ come with new fantasy movie, Alice in Wonderland took most of the 3-D screens and opened to an eye-popping $210.3 million worldwide.
Alice in Wonderland
Much like director James Cameron’s mega-hit, Tim Burton’s adaptation of the classic tale, starring Johnny Depp, generated about 70% of its opening weekend business from theaters with 3-D screens. It easily beat the premiere of Avatar and set a record for the biggest winter opening, even accounting for ticket price inflation, selling a studio-estimated $116.3 million worth of tickets in the U.S. and Canada.
